CUPERTINO, Calif. (AP) — Apple on Tuesday unveiled its next generation of iPad Pros and Airs — models that will boast faster processors, new sizes and a new display system as part of the company’s first update to its tablet lineup in more than a year.
The showcase at Apple’s headquarters in Cupertino, California, comes after the company disclosed its steepest quarterly decline in iPhone sales since the pandemic’s outset, deepening a slump that’s increasing the pressure on the trendsetting company to spruce up its products. Apple is expected to make a much bigger splash next month during an annual conference devoted to the latest version of its operating systems for iPhones, iPads and Mac computers — software that analysts expect to be packed with more artificial intelligence technology.
Both lines of new iPads add bells and whistles but have adjusted prices to match. The iPad Pro sports a new thinner design, a new M4 processor for added processing power, slightly upgraded storage and incorporates dual OLED panels for a brighter, crisper display. Prices have been hiked to match its new offerings, with the 11-inch model going for $999 and the 13-inch model fetching $1,299.
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